Quote example · Commercial printing

Printing Quote Example: Brochures, Cards and Banners

A 6-page commercial printing quote: job specifications by item, artwork checklist, itemized price, quantity price breaks, schedule and print terms.

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At a glance

This example in numbers

About this example

This example is the quote a commercial print shop sends a craft brewery opening a new taproom. It covers six products for the launch: 5,000 tri-fold brochures, business cards for twelve staff, 10,000 printed coasters, three retractable banner stands, 200 posters and window clings, with prepress, a colour proof and delivery.

Print jobs go wrong in the details, so this quote starts with a specification table that gives every item's size, paper stock, colour, finishing and quantity, and asks the customer to check it. An artwork checklist covers bleed, colour mode, resolution and spot UV files, so the job goes to press without delays. The price is itemized by product, a price-break table shows how the unit price falls with quantity, a timeline runs from files to delivery around the holidays, and print terms cover proofs, colour, overs and unders, payment and late changes.

Who it is for

Print shops, sign makers and promotional product suppliers who quote jobs with many specifications and want customers to approve exactly what will be printed.

Inside and how to use it

What this example contains, and how to make it yours

What's inside

  • A cover with the press room and a job summary
  • A specification table by item: size, stock, colour, finishing, quantity
  • Product images and an artwork checklist
  • An itemized price in four sections with a quantity discount
  • Quantity price breaks, a schedule from files to delivery and key numbers
  • Print terms on proofs, colour and overs, and an approval block

How to adapt it

  • Put every specification in one table the customer signs off
  • Show price breaks so customers can choose a better quantity
  • Give the file deadline that the delivery date depends on
  • Explain 4/4 and 4/0 in a note; not every client knows them

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