About this example
This example is the proposal a video production studio sends an outdoor gear brand for a spring product launch: a 90-second brand film shot on a mountain trail, three vertical social cutdowns, captions and graded stills, from script and storyboard through a two-day shoot to the final edit, colour and sound.
Clients judge video proposals on the idea first and the budget second, so this one opens with the creative direction: objective, audience, story and where the film will run. A storyboard of six key shots and a deliverables table, with length, aspect ratio and platform for every video, make the result concrete. A dated schedule with a weather backup day and the key crew follow, then a budget itemized for pre-production, production and post-production, payments tied to the shoot, add-ons and terms on usage rights, music, changes and weather.
Who it is for
Video production companies, freelance filmmakers and creative agencies who pitch brand films, ads and social video to marketing teams.