Proposal example · Video production

Video Production Proposal Example: Brand Film

A 7-page video production proposal: creative direction, storyboard, deliverables by format, schedule, crew, itemized budget, add-ons and usage terms.

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At a glance

This example in numbers

About this example

This example is the proposal a video production studio sends an outdoor gear brand for a spring product launch: a 90-second brand film shot on a mountain trail, three vertical social cutdowns, captions and graded stills, from script and storyboard through a two-day shoot to the final edit, colour and sound.

Clients judge video proposals on the idea first and the budget second, so this one opens with the creative direction: objective, audience, story and where the film will run. A storyboard of six key shots and a deliverables table, with length, aspect ratio and platform for every video, make the result concrete. A dated schedule with a weather backup day and the key crew follow, then a budget itemized for pre-production, production and post-production, payments tied to the shoot, add-ons and terms on usage rights, music, changes and weather.

Who it is for

Video production companies, freelance filmmakers and creative agencies who pitch brand films, ads and social video to marketing teams.

Inside and how to use it

What this example contains, and how to make it yours

What's inside

  • A cover from the set and a project summary
  • Creative direction: objective, audience, story and channels
  • A six-frame storyboard and deliverables by length and format
  • A dated schedule with a weather day and the key crew
  • A budget for pre-production, production and post, and payments
  • Add-ons and terms on usage rights, music, changes and weather

How to adapt it

  • Lead with the story, then show the budget
  • List every deliverable with length, aspect ratio and platform
  • Book a backup day for outdoor shoots and say what it costs
  • State usage rights and music licensing in plain words

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