Proposal example · Event catering

Catering Proposal Example: Corporate Awards Dinner

A 10-page catering proposal for a 180-guest corporate dinner: menu, dietary plan, run of show, floor plan, staffing, itemized price with tax and terms.

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At a glance

This example in numbers

About this example

This example is the proposal a full-service caterer sends a healthcare company for its annual awards dinner: 180 guests, passed canapés, a plated three-course dinner with a choice of mains, a dessert station, a four-hour bar, and a team of 21 staff at a rented hall in Atlanta.

Event clients compare caterers on how well they understood the event, so this proposal starts from the client's own complaints about last year and shows how the plan fixes them. The menu is set out course by course with dietary labels, and five dietary menus are covered. A run of show times every course around the awards program, a floor plan places the bar and desserts away from the stage, and a staffing plan names each role and its hours. The price is itemized for food, beverages, staff and rentals, with the service charge explained and Atlanta sales tax applied, followed by other service styles per guest, a payment schedule, answers to common questions and clear terms on guest counts and cancellation.

Who it is for

Caterers, event planners and venues that quote weddings, corporate dinners and conferences and need a proposal that sells the experience and the details.

Inside and how to use it

What this example contains, and how to make it yours

What's inside

  • A full-page cover and a letter signed by the planner and the chef
  • The event overview and six key numbers
  • A menu by course with dietary labels, and food images
  • A run of show, floor plan and staffing plan
  • An itemized price with service charge and sales tax, and other service styles
  • Payment schedule with bank details, questions, terms and signatures

How to adapt it

  • Write the menu for the season and the guests, then label every dish
  • Time the service around the client's program, not the kitchen
  • Explain your service charge so it is not mistaken for a tip
  • Set the guaranteed-count date and the cancellation steps in the terms

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