Proposal example · Social media marketing
A 6-page social media proposal for a fitness studio: account audit, content calendar, content mix, sample posts, targets, pricing and plans.
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Social media proposal
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At a glance
Proposal
Social media marketing
6
$15,150.00
This example is the proposal a social media agency sends an indoor cycling studio with three locations. It covers onboarding, with a brand voice, content pillars and profile clean-up, and three months of management: sixteen posts and eight short videos a month from two filming days, daily community management, paid social management and a monthly report.
Small businesses hire social media help when they can see what will change, so this proposal starts with the studio's own numbers: followers, engagement, posting frequency and bookings from social, then a platform-by-platform audit. A month-long content calendar and a content mix show the plan, three sample posts show the style, and a targets table sets measurable goals for the end of March. The investment is itemized with ad spend kept separate, followed by a payment schedule, smaller and larger plans, plain terms on approvals, ownership and filming members, and a one-click electronic signature.
Social media managers, freelancers and small agencies who sell monthly content and community management to local businesses.
Inside and how to use it
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