About this example
This example is the proposal a full-service caterer sends a healthcare company for its annual awards dinner: 180 guests, passed canapés, a plated three-course dinner with a choice of mains, a dessert station, a four-hour bar, and a team of 21 staff at a hired hall in Atlanta.
Event clients compare caterers on how well they understood the event, so this proposal starts from the client's own complaints about last year and shows how the plan fixes them. The menu is set out course by course with dietary labels, and five dietary menus are covered. A running order times every course around the awards programme, a floor plan places the bar and desserts away from the stage, and a staffing plan names each role and its hours. The price is itemised for food, drinks, staff and hire, with the service charge explained and Atlanta sales tax applied, followed by other service styles per guest, a payment schedule, answers to common questions and clear terms on guest numbers and cancellation.
Who it is for
Caterers, event planners and venues that quote weddings, corporate dinners and conferences and need a proposal that sells the experience and the details.