About this example
This example is the proposal a social media agency sends an indoor cycling studio with three locations. It covers onboarding, with a brand voice, content pillars and profile clean-up, and three months of management: sixteen posts and eight short videos a month from two filming days, daily community management, paid social management and a monthly report.
Small businesses hire social media help when they can see what will change, so this proposal starts with the studio's own numbers: followers, engagement, posting frequency and bookings from social, then a platform-by-platform audit. A month-long content calendar and a content mix show the plan, three sample posts show the style, and a targets table sets measurable goals for the end of March. The investment is itemised with ad spend kept separate, followed by a payment schedule, smaller and larger plans, plain terms on approvals, ownership and filming members, and a one-click electronic signature.
Who it is for
Social media managers, freelancers and small agencies who sell monthly content and community management to local businesses.