Proposal example · Interior design

Interior Design Proposal Example: Living and Dining

A 7-page interior design proposal: brief, mood board, furniture layout, palette, furnishings budget, phases, design fee and terms.

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At a glance

This proposal in numbers

About this example

This example is the proposal an interior designer sends a family who want to redesign their living and dining room: a calm, durable space that works for two children and a dog and seats twelve at holiday dinners. It covers a concept and mood board, a furniture layout, full design development, procurement, site visits and a single installation day.

Design clients worry about two things, the fee and the furniture bill, so this proposal keeps them apart. The design fee is itemized and fixed, while the furnishings appear as a separate budget, item by item, bought at trade cost plus a stated markup and approved one order at a time. A cover letter restates the brief, the overview lists what stays and what goes, and a mood board, layout and palette table show the direction. Phases, payments and plain terms on lead times, revisions and custom orders complete it.

Who it is for

Interior designers, decorators and home stagers who price design services separately from the furniture and finishes they buy for clients.

Inside and how to use it

What this example contains, and how to make it yours

What's inside

  • A cover rendering and a cover letter that restates the brief
  • What stays, what goes and the design goals
  • A mood board, furniture layout and palette by element
  • A furnishings budget, item by item, outside the fee
  • Three phases, an itemized design fee and payments
  • Terms on furnishings, markup, lead times and revisions

How to adapt it

  • Keep the furnishings budget separate from your fee
  • State your trade markup and when orders are paid
  • Say how many revisions each phase includes
  • Warn about custom lead times before the client falls in love

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