Software Development Proposal Example: Mobile App

About this example

This example is the proposal a software studio sends a pest control company that runs 38 technicians on paper routes and handwritten reports. It proposes a mobile app that works offline for the technicians, a web dashboard for the office, and integrations with QuickBooks Online, maps and text messages, delivered in sixteen weeks with a year of hosting and support.

Custom software buyers fear open-ended costs, so this proposal is built around phases with a decision after each one. A cover letter restates the client's day in its own words, the problem is quantified, and four phases are set out with tasks and deliverables. A features grid and early design concepts show the product, a scope table separates the first release from later work, and a timeline and team page show who builds it and when. The price is fixed per phase and paid by milestone, and the terms cover ownership of the code, changes, acceptance, warranty and data.

Who it is for

Software agencies, app developers and freelance engineers who propose custom builds to businesses that have never bought software before.