About this example
This example is the business proposal a workplace wellness company sends a logistics employer near Boston: a 12-month program for 420 employees across two warehouses and three shifts, with an app, on-site health screenings, monthly workshops and team challenges, run by a named program manager.
It follows the structure most business proposals share, so it works as a template for almost any business-to-business service. An executive summary states the client's goal, the proposal and the investment in three short paragraphs. The challenge is shown in the client's own numbers, and the solution in four parts. Three packages let the client choose the level of service, and the itemized price shows the recommended one line by line. The proposal then sets out a five-week launch plan, a short history of the company, two client testimonials, terms on the contract length, billing, privacy and cancellation, and a signature block with next steps.
Who it is for
Small and mid-sized businesses that sell services to other companies and need a clear, persuasive business proposal they can adapt.