Sponsorship Proposal Template for Events

About this example

This example is the sponsorship proposal a city half marathon in Louisville, Kentucky, sends a local credit union, inviting it to become the presenting sponsor of the 2027 race: 6,200 runners, about 25,000 spectators and an email list of 18,000 past runners.

Sponsors buy an audience, so the proposal shows the audience before the price. It opens with the story of the race and what it gives back, then six numbers on the runners, spectators, email list, local share, gender and age, and media reach. Three sponsorship levels are set out with what each costs and how many are available, and a table compares the benefits of each level line by line. A page of activation ideas shows how the sponsor's brand would come to life on race weekend. The proposed package is priced with four add-ons, sponsorship fees carrying no sales tax, followed by the key dates the sponsor must meet, terms on exclusivity, payment, cancellation and renewal, and a signature block.

Who it is for

Event organizers, races, festivals, conferences and nonprofits that ask businesses for sponsorship with a written proposal.