Proposal example · Management consulting

Consulting Proposal Template: Operations Programme

A 9-page consulting proposal: client situation, objectives, loss analysis, three-phase programme, team, day-rate fees, fee options, payments and terms.

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At a glance

This proposal in numbers

About this example

This example is the proposal a UK management consultancy sends a food manufacturer that wants more output from its three packing lines before it buys a fourth. It proposes a 14-week operations programme to raise overall equipment effectiveness from 58% to 70%, priced in pounds with 20% VAT.

Clients hire consultants who have understood their problem, so the proposal leads with it. The cover letter restates the question the client asked and the answer in one paragraph. The next pages set out the situation, the objective and how success will be measured, then show where the lost time goes, cause by cause, with what the consultants will do about each. The programme runs in three phases, each with tasks, deliverables and a decision point, followed by the team and the results of a similar programme. Fees are priced by role and day rate for each phase, with expenses capped, and a second option puts part of the fee at risk against the result. The proposal closes with payments by phase, terms on stopping, confidentiality and liability, and signatures.

Who it is for

Management consultants, operations advisers and other professional services firms that win work with written proposals and day-rate or fixed fees.

Inside and how to use it

What this example contains, and how to make it yours

What's inside

  • A cover letter that answers the client's question up front
  • The situation, the objective and how results will be measured
  • A loss analysis with what will be done about each cause
  • Three phases with tasks, deliverables and decision points
  • The team, a comparable result and fees by role and day rate
  • A fee-at-risk option, payments by phase, terms and signatures

How to adapt it

  • Open with the client's own question, in their words
  • Agree how results will be measured before you price the work
  • Price each phase separately so the client can stop after any of them
  • Offer a fee at risk only where the result can be measured cleanly

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