Quote example · Web design

Web Design Quote Template for a Small Business

A 4-page web design quote: discovery, wireframes, design, build, booking integration, content, SEO, care plan, GST, milestone payments and terms.

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At a glance

This quote in numbers

About this example

This example is the quote a web design studio in Melbourne, Australia, sends a physiotherapy and Pilates clinic for a new website: 18 pages on seven templates, online booking from every service and practitioner page, content entry, local SEO and a year of hosting and care, priced in Australian dollars with GST.

Small businesses compare web design quotes on what is included, so this one prices every phase. A short letter restates what the client wants the site to do, and a summary gives the number of pages, the timeline and the total. The quote then lists discovery, wireframes, the homepage and inner page designs, the build, the booking integration, content entry, SEO setup and launch training, each with what it covers, followed by the care plan by the month. Payments are tied to milestones, from a deposit to design approval and launch. An eight-week timeline, terms on design rounds, content, ownership and the care plan, and an acceptance block complete the quote.

Who it is for

Web designers, freelancers and digital studios who quote websites for small businesses, clinics, shops and local services.

Inside and how to use it

What this example contains, and how to make it yours

What's inside

  • A letter that restates what the site must do
  • Pages, timeline and total at a glance
  • Each phase priced with what it covers
  • A monthly care plan for hosting and updates
  • Milestone payments, timeline, terms and acceptance

How to adapt it

  • Say how many design concepts and rounds of changes are included
  • Price content entry and SEO setup as their own lines
  • Tie each payment to a milestone the client approves
  • Say who supplies the text and photos, and by when

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