Proposal example · Corporate training

Training Proposal Template: Leadership Program

A 5-page training proposal: the client's need, objectives, how results are measured, program outline, teaching methods, schedule, price with GST and terms.

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At a glance

This proposal in numbers

About this example

This example is the proposal a corporate training company in Sydney sends a freight and logistics company for a leadership program: 40 shift supervisors in four cohorts of ten, two workshop days each, coaching between sessions, and an evaluation three months later, priced in Australian dollars with GST.

Training buyers want to see that the program will change something they can measure, so this proposal starts with the client's problem in its own words: supervisors promoted for doing the job well, and high turnover in their teams. It then says what the program will do and how success will be measured, with targets. A program outline gives each module, what supervisors learn and what they practise on shift, and a short page explains how the training is delivered. A schedule built around the client's rosters is followed by the price for design, workshops, workbooks, coaching and evaluation, and terms on payment, rescheduling, venues, materials and confidentiality.

Who it is for

Corporate trainers, coaches, learning companies and consultants who propose training and development programs to employers and their teams.

Inside and how to use it

What this example contains, and how to make it yours

What's inside

  • The client's need in its own words
  • Program objectives and how results will be measured
  • A module outline with practice on the job
  • Teaching methods and a schedule around the client's rosters
  • A price with GST for design, delivery, coaching and evaluation
  • Terms on payment, rescheduling and confidentiality

How to adapt it

  • Describe the problem with the client's own figures
  • Set measurable targets before you describe the content
  • Give each module a task to practise on the job
  • Say what the client must provide, such as rooms and time

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