Proposal example · SEO and digital marketing
A 5-page SEO proposal: the site's numbers today, audit findings, a phased plan, reporting targets, retainer levels, a 6-month price and terms.
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SEO proposal
All 5 pages of the proposal. Click any page to bring it forward or open it full-screen.
At a glance
Proposal
SEO and digital marketing
5
$36,500.00
This example is the proposal an SEO agency in Portland, Oregon, sends an online outdoor gear store whose organic traffic has been flat for a year and a half: a technical audit and fixes in the first month, rewrites of the 30 most-searched category pages, then six months of buying guides and outreach to outdoor publications.
SEO clients have often been promised results before, so this proposal is built on their own data and avoids promises it cannot keep. It opens with six numbers from the store's analytics and the agency's crawl, then a table of what is holding the site back, rated by impact, with the fix for each. The plan runs in three phases with tasks and deliverables, and a reporting table sets out today's figures and the targets for month six, stated as estimates rather than guarantees. Three retainer levels are offered, the chosen one is priced with the first month's setup, and the terms cover the term, billing, who owns the content, what the client must do, and why no one can guarantee rankings.
SEO consultants, digital marketing agencies and freelancers who propose search engine optimization to businesses and online stores.
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