Event Proposal Template: Corporate Sales Kickoff

About this example

This example is the proposal an event management agency sends a medical device company for its annual sales kickoff: 220 attendees, three days at a beach resort on Oahu, a product launch in the general session, four rotating breakouts, a team afternoon on the water and an awards dinner to close.

Corporate clients choose an agency on how well it understood the brief and how clearly it shows the money, so the proposal opens with a letter that restates the client's two goals and builds the program around them. A day-by-day program table, a ballroom floor plan and a list of the rooms on hold show the client exactly what it is buying. Production gets its own page, from the stage and the crew to the livestream for remote reps. The price is itemized by venue and meals, production, ground and activities, and staff and management, with Hawaii general excise tax applied, then a clear list of what is not included, a three-step payment schedule, answers about weather plans and attendee counts, and terms on changes, cancellation and vendors.

Who it is for

Event planners, destination management companies and agencies that pitch conferences, kickoffs, incentive trips and other corporate events to clients.