Proposal example · IT consulting

Project Proposal Template: CRM Implementation

A 7-page project proposal: background, objectives, success measures, scope, risks, phased plan with deliverables, budget, milestones, team and terms.

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At a glance

This proposal in numbers

About this example

This example is the project proposal a digital consultancy in Toronto sends an industrial distributor that wants to replace spreadsheets and inboxes with a CRM: 60 sales reps, about 180,000 records to migrate, an integration with the company's ERP, and a go-live 14 weeks after kickoff, priced in Canadian dollars with 13% HST.

A project proposal has to show that the project is understood and under control, so this one follows the order a sponsor reads in. It opens with the background, the objectives and how success will be measured, then the project at a glance. The scope lists what is in and out, and a risk table names the four things most likely to go wrong and what will be done about each. The plan runs in phases with tasks and deliverables, the budget is a fixed fee per phase with HST, and three payment milestones are tied to sign-offs. The team, terms on governance, change requests, acceptance and data, and an approval block close the proposal.

Who it is for

Consultants, agencies, IT firms and internal teams that propose projects with a defined scope, plan, budget and deliverables.

Inside and how to use it

What this example contains, and how to make it yours

What's inside

  • Background, objectives and how success will be measured
  • Scope in and out, and a risk table with mitigations
  • A phased plan with tasks and deliverables
  • A fixed-fee budget by phase with sales tax
  • Payment milestones tied to sign-offs, and the project team
  • Terms on governance, change and acceptance, and approval

How to adapt it

  • State how success will be measured before describing the work
  • List what is out of scope as carefully as what is in
  • Name the risks yourself, with what you will do about each
  • Tie every payment to a deliverable the client signs off

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